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Spatula City!

meyer cookware ewert design group

 IHA International Housewares Show – Chicago 2013

The Original Spatula City – Watch the Commerical

It’s time for the International Housewares Show again in Chicago! We’re proud to show off our biggest and best design to date for Meyer. From a conceptual sketch through designing the details of workstations, this project evolved into the largest exhibit on the show floor in a matter of months. Design challenges were solved within four weeks and then Metro Exhibits had approximately six (6) weeks to produce the components. Finally installation teams have about five days to unpack the crates, set it up, merchandise the product and be ready for show time. And then four days later, I&D  teams have three days to take it all down and pack it up. Makes the three-ring circus seem easy!

Going on now March 2-5 2013 || McCormick Center, Chicago USA  

PORTFOLIO -Explore sketches and photos of Meyer exhibit

SPATULA CITY – Must Watch! Best Housewares related video ever!

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Photo Credit: Metro Exhibits

 

 

Randy Party Shocks Guests and Everyone Else

How to Freak Out Your Client, Just Ignore Their Values – Completely

Listening to clients and understanding their motivations and values is essential to delivering the right message. The recent debauchery at a Sundance Film Festival after-party, hosted for a venerated brand name agency, is a shocking example of lost perspective and bad judgement.

Many times a client will say they need a “WOW Factor” when crafting a new event. After several layers of conference calls, a sprinkle of Hollywood culture, and this common request might become an un-caged animal of an idea. That’s cool, we love crazy ideas. We love the journey those ideas take us on and the unexpected results that follow. But keeping perspective is essential, and a key role of the creative agency.

The successful outcome of any campaign rides on the ability to translate that wild idea into a fitting concept that ensures the integrity of the hosting company. Admittedly, this is not always an easy task.

Getting Reckless – We’re calling it out; this recent event at Sundance has the semblance of a brash and excitable valet driver joyriding an ‘A’ lister’s Bently off-road through the Wasatch Range. Cameron Frye would be pissed. And like Cameron later realized,              Read more…

Color Jam: Street Art in the Loop

color jam - art loop

3-Dimensional Painting

Dreaming of summer in the depths of a frigid January day has us reflecting on the fun and colorful things of summer 2012. Our neighborhood, in Chicago’s Loop, was bedazzled with surprising displays of playful color. Artist Jessica Stockholder  envisioned a “three dimensional painting” spilling out of the windows. We applaud the imagination and gumption it takes to conceive, persuade and execute such a large scale and whimsical installation. Bold color swaths of temporary, foil-backed vinyl covered every possible surface; including heavily trafficked walkways, lamps and store windows.  Read more…

CES 2013 : Behind the Scenes

Come along for a journey, behind the scenes of the mega sized consumer electronics show CES in Vegas.

Watch The Earth Breath

Shifting Seasons

Makes you want to plant a few more trees.

Carbon dioxide occurs naturally in Earth’s atmosphere. It is consumed by plants and as the seasons shift, less vegetation exists to consume all the gas.

Calling All Sheep..

love these sheep

Today’s Inspiration

Genius; We Love  these sheep!  Texture and form crafted from one object, too cool!


We Must Ask the Question:

Was the direction of the new McDonald’s brand architecture influenced by a 2003 road trip from New York to Chicago? Perhaps by a rest stop at Exit #59 along I-80 in Maumee, Ohio? Hmmm… Read more…

Look what Google Found!

Who Knew!

If we started up an Estonian, Indie, Pop band it might sound alot like these guys…! Going to Europe? Find them here.

Art Basel-Miami : Sculpture

File this under: “Things that are just soooo cool!”

While hanging out with the Glitter crowd might prove to be great people watching we’ll have to settle for good pics for now. This sculpture is crafted from red Lego bricks creating an awesome blend of futuristic qualities realized in a pixelated style. It makes me think… absurd, a little Japanese and textural with city like structures covering the surface, a-la the Death-Star.

Crafted by Cuban art duo Los Carpinteros, this iconic piece sold for $142,000 to a U.S. art foundation. Read full story on Art Basel- Miami in the WSJ article.

EDPA Access-Day 3

Closing Party

It’s been a busy week and we just wrapped the EDPA Access 2012 event. The final day was full of breakfast roundtable discussions, interesting lectures and final networking.

The event offered two separate tracks for attendees, one with a business focus and the other concentrated on.. Read more…