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Randy Party Shocks Guests and Everyone Else

How to Freak Out Your Client, Just Ignore Their Values – Completely

Listening to clients and understanding their motivations and values is essential to delivering the right message. The recent debauchery at a Sundance Film Festival after-party, hosted for a venerated brand name agency, is a shocking example of lost perspective and bad judgement.

Many times a client will say they need a “WOW Factor” when crafting a new event. After several layers of conference calls, a sprinkle of Hollywood culture, and this common request might become an un-caged animal of an idea. That’s cool, we love crazy ideas. We love the journey those ideas take us on and the unexpected results that follow. But keeping perspective is essential, and a key role of the creative agency.

The successful outcome of any campaign rides on the ability to translate that wild idea into a fitting concept that ensures the integrity of the hosting company. Admittedly, this is not always an easy task.

Getting Reckless – We’re calling it out; this recent event at Sundance has the semblance of a brash and excitable valet driver joyriding an ‘A’ lister’s Bently off-road through the Wasatch Range. Cameron Frye would be pissed. And like Cameron later realized,              Read more…

influenced image- Magic Wok vs McDonalds
We Must Ask the Question:

Was the direction of the new McDonald’s brand architecture influenced by a 2003 road trip from New York to Chicago? Perhaps by a rest stop at Exit #59 along I-80 in Maumee, Ohio? Hmmm… Read more…

Fun Theory

We really dig this concept and everything behind the Fun Theory. Great use of Edu-Tainment! Our concept for Cochlear Hearing used a harmonic sand visualizer to convey the impact of hearing in a similar fashion. We’re looking to utilize more of these qualities in our next concept!

Volkswagen’s Fun Theory