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Have you ever been so thirsty you wished you were a Camel? Not a pool shark, girl chasing, even-toed ungulate like Joe Camel, but like a well suited pack animal who brings his own water to the party.

If you have then you can relate to the innovative product offering from CamelBak and their thirst quenching, storage packing benefits. How best to explain the problem and solution you ask… How about dry cracked earth, and sun bleached bones contrasted with the tempting, life sustaining nectar provided by the clouds. Viola! The rhythmic, and affective layout shown provided dynamic interaction and well thought out product placement.

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