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Spatula City! IHA Housewares

$1.3 Million and you can build yourself a castle for a week in Chicago! Towering 35′ above the housewares kingdom, this colossal chateau dominates a landscape cluttered with hundreds of smaller cottage sized exhibits.

Within the confines, ten individual brands are represented, each with their own character and branding concerns. The overall exhibit was designed to accommodate the many brands and changing styles, while maintaining a timeless and dignified presence over ten years or more. The second level includes several conference rooms, additional lounges, and private bar. Nestled between two sets of stairs, and at the inner sanctum of the exhibit is a large hospitality bar, ready to serve up the drinks.

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